Posts Tagged ‘fashion design’

Fashion design as a career is particularly in demand especially by young people and the worldwide school possibilities are vast. But the myth of the fashion industry and the career profile given to the public have often little to do with the reality. Today the fashion industry consists of more than only beautiful dresses and creative talent for lasting success. The challenge the designers face lies in viewing the business in its entirety and the difficult balance between design and commerce. Nowa- days, brands pre-define themselves through lifestyle and world experience. To be successful in the fashion market it requires founded knowledge over strategic marketing, sales strategies, PR and production.

Since 2009 the Berlin platform Fashion Patrons, has organised a Fashion & Design Academy with the goal of offering further training and a well-balanced and versatile programme in order to pave the difficult way of starting a company. Covering themes such as business and market-relevant processes, the present conditions of the fashion industry, future development as well as new communication concepts and strategies.

The different workshops and lectures will be given from a successful line-up of advisors including: Christina Kässhöfer, Head of Marketing Diesel Germany // Ulrike Möslinger, Head of Marketing & Management Galeries Lafayette Berlin // Rike Döpp, CO-Owner & Creative Director Agentur V // Mario Lombardo, Creative Director – office Mario Lombardo // Katharina Kemmler, Brand Consultant // Kerstin Geffert, CO-Owner Silk Relations Agency // Adalbert Kurkowski, product management Berliner Bank // Alexander Bretz, cultural lawyer // Sylvia Hansen, Project Manager Startup Bootcamp Copenhagen // Ilya Morgan, CEO Deluxe Distribution // and Karin Leiberg, Fashion Journalist, Markets & Trends consultant.

The coaches dedicate themselves in individual modules to the main topics of brand market- ing, strategic brand presentation, brand positioning, PR social media business, business plan & financing, sales, business management, trend – & market research, and look book design.

The next Fashion & Design Academy will take place from 16- 28 August, as well as from the 04 – 16 October in Berlin. The individual module of the two workshop cycles consist of two weeks each and are held is English.

For registration details and inquiries concerning further information to course contents and course fees can be requested via info@fashionpatrons.com.

 

Contact:

Fax: +49 (0)30 611 21 87

Fon: +49 (0)30 61 65 10 06 – 0

www.facebook.com/fashionpatrons

www.fashionpatrons.com

info@fashionpatrons.com

The popularity of television shows like Project Runway and America’s Next Top Model has added even more glamour to the fashion industry, and many people are wondering if a fashion career is right for them.


A fashion career might be a good fit for you if you have the right combination of creativity and business acumen. The fashion industry isn’t based just on making sketches of beautiful clothes, which is why many people are surprised at the hard work that goes into getting a degree in either fashion design or fashion merchandising. The truth is, you can’t just be a designer. You also have to be a great business person, which is why four-year Bachelor’s degrees are becoming increasingly sought after in the fashion industry.


A Bachelor’s degree in either Fashion Design or Fashion Merchandising covers a wide range of skills that can be used in the industry whether you end up designing apparel, organizing fashion shows, coordinating events or managing your own chain of retail stores. The in-depth education you’ll receive will include hands-on courses as well as internships and classroom work taught by industry professionals and professors in disciplines such as accounting and business. As a fashion designer, you can’t succeed today on pure genius. If you can’t address the realities of cost and practicality, someone else will overtake you.


Typical coursework will include a variety of interesting subjects, including the history of fashion and how fashion impacts society. You will gain an understanding of fabrics, textiles and ornamentation, as well as cutting, sewing and pattern making. You will also gain valuable exposure to the growing field of computer assisted design (CAD). Fashion merchandising and sales, accounting, business management, business technology and accounting are also studied. Consumer behavior is focused upon, giving you valuable insight into how to appeal to your potential clients.


There are actually two popular Bachelor’s degrees available for those interested in the fashion industry. If you earn a degree in Fashion Design, you’ll be prepared to work in any design house. You can work your way up from the cutting floor to becoming a design assistant. And eventually, you will be a designer in your own right. You may also coordinate and plan fashion shows or become an events coordinator for fashion houses and department store chains.


With a degree in Fashion Merchandising, your focus will be more on the retail and marketing side of the industry. You can become a buyer for a retail store or private label fashion house, traveling around the world to watch fashion shows and choosing which lines they will carry in the coming year. Other options include becoming the merchandising coordinator in a particular store, designing the display of merchandise to its best advantage. Window dressers are also in demand in large cities, where high-end department stores compete for the title of “best dressed window”.


Either type of fashion degree prepares you for the world of retail management. If your dream is to manage your own fashion store, you can’t go wrong with a degree in fashion design or fashion merchandising. Both degrees give you an excellent overview of the industry and an understanding of everything from which materials work well together to how to handle production and stocking costs. If you think that you have the head for business and the heart for design that it takes for success in the fashion world, getting a Fashion Degree is your best first step.

Fashion Has no Borders ™ FHNB Fashion & Accessory Exposé ™:  November 18th and 19th  

A multifaceted fashion exhibition will take over the Roundup Centre in Calgary this November, bringing together students, and fashion industry experts as well as both high-profile and Canadian retailers. 

Fashion Has No Borders ™ President Sharon Cornwall is excited to bring the Fashion & Accessory Exposé ™ to Calgary after a successful run in Toronto. This new and innovative show will provide retailers with the chance to further develop their reputation as respected members of the industry, as well as present entertainment and promote fashion industry education by connecting business leaders with emerging talent.

 “The show will launch and link Canada’s up-and-coming designer superstars with many of our Nation’s quality local source manufacturers, all in support of an industry that is a crucial mainstay of our diversified economy,” said City of Calgary Mayor Dave Bronconnier, “Thousands right here in Calgary are employed in fashion design, manufacturing and retailing. The Fashion Has No Borders™: Fashion & Accessory Exposé™ is their showcase, a chance to prove how very, very good they are.”

 Fashion students will have the chance to come and showcase their designs and creations on the runway, and future beauty school students will be able to gain more insight into the colourful world of fashion by talking to industry experts about their experience. Young Calgarians will also have a chance to perform during the ‘Fashion Theatre’ portion of the runway show. Prizes and educational bursaries will be awarded during the exposé, including ‘Designer of the year’ and ‘fashion photographer of the year’.

 “Fashion Has No Borders™: Fashion & Accessory Exposé™ is a great opportunity for the Olds College fashion students to get exposure to the industry they are studying,” said Terry Males, Chair of the School of Business at Olds College. “In Western Canada the networking at ground level of the fashion industry is difficult to find.  There is no real resource that is easily accessible to young minds to discover the extent of how rewarding our industry can be.”

 The wide array of retailers at the exposé will be split into a handful of differing categories. Kiosks featuring vintages pieces, accessories, and sport and street-inspired fashion will each have their own “zones.” Additionally, there will be zones for higher profile designers, menswear, beauty products and personal wellness.

 So, for all the fashion lovers and future fashion entrepreneurs out there, get ready for the Fashion Has No Borders™ Fashion & Accessory Exposé™ happening on November 18th and 19th from 12 P.M. until 9 P.M. both days. Cost for entry is $9, or $5 for high school and beauty school students with ID. For more information visit http://www.fashionhasnoborders.com.

Product Description
TASCHEN 25 Special edition!

Fashion at the dawn of the 21st century: the indispensable compendium 100 Contemporary Fashion Designers

This two-volume compilation brings together highlights from TASCHEN’s first two volumes of our renowned Fashion Now! books for a comprehensive study of fashion design around the world at the beginning of the 21st century. Up-and-coming fashion designers tomorrow’s superstars are featured alongside the field’s most respected practitioners:

Haider Ackermann, Azzedine Alaia, Giorgio Armani, Agnes B, Christopher Bailey (Burberry), Neil Barrett, Luella Bartley, Veronique Branquinho, Thom Browne, Consuelo Castiglioni (Marni), Dean and … More >>

100 Contemporary Fashion Designers

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